Eighty four year old Sumner Redstone, the majority owner of Viacom, has been drinking like a fish lately. But what he has been drinking is MonaVie an antioxidant-rich drink containing Brazilian acai berry, pomegranate, blueberry and other juices. Some formulas of the juice add Celadrin and Glucosamine apparently for anti-inflammatory benefits. Sumner boasts the drink as a miracle and says, "I feel great." Redstone claims that since he has started drinking the juice, he no longer needs to take sleeping pills. The down side of this "miracle drink" is that it is $40 a bottle. Furthermore, you can not buy it in a store. It is sold by people out of their homes and over the internet.
MonaVie is based out of Utah and their CEO, Dallin Larsen, is quick to point out that it is not a drug. Redstone is quick to point out that he has recommended the drink to Bill Clinton, Wolfgang Puck, and Michael Miliken (king of junk bonds.)
So does it work? At $40 a bottle, a good red table wine can be bought and shared among friends. On the other hand, one would never be questioned about flying the space shuttle after a few drinks of MonaVie. Any readers drink MonaVie that want to comment?
Update 10-5-10: The new fad is drinking beetroot juice. It supposedly gives one more energy. "It is not going to turn a recreational runner into an Olympic champion, but it might make tolerating more exercise easier so you can train more," said Dr. Andy Franklyn-Miller, a sports medicine expert in London.