Does an athlete have a right to compensation for his image? I am not talking about the public perception of a sports icon. We all know about the tarnished images of Tiger Woods (LINK) and Bret Farve. (LINK). Rather, we are talking about cartoon images of athletes that appear in today's video games. Should the former athlete be compensated for use of his cartoon image?
What was allegedly taken from these former athletes? Former basketball great Oscar Robertson, along with two other former college athletes, is suing the National Collegiate Athletic Association and Electronic Arts Inc (maker of sports video games) for the unauthorized use of their images.
What is the specifics of their claim? The former college athletes claim that the NCAA prohibited them from receiving compensation during their college career. They claim the NCAA continued the prohibition even after their college career ended. In legal terminology, the plaintiff's allege that the defendant NCAA violated antitrust laws. The suit is pending in U.S. District Court for the Northern District of California. All together, at least 25 former college athletes are suing the NCAA seeking compensation for the use of their images following their university careers.
For the younger generation: Just who is Oscar Robertson? The "Big O"
was a top NBA draft pick in 1960 after playing for the University of Cincinnati. He played 14 years in the National Basketball Association with the Cincinnati Royals and Milwaukee Bucks. He earned all-star recognition twelve times and was inducted into the Hall of Fame in 1980.
was a top NBA draft pick in 1960 after playing for the University of Cincinnati. He played 14 years in the National Basketball Association with the Cincinnati Royals and Milwaukee Bucks. He earned all-star recognition twelve times and was inducted into the Hall of Fame in 1980.
Who are some of the other litigants? Plaintiff, Tate George, played for the University of Connecticut. In the NCAA playoffs in 1990, George caught a 90 foot pass and shot it in for the game winner against Clemson. (This is recognized as one of the top 5 shots in NCAA history.) McDonald's Corp. allegedly used the video of the shot in a recent advertisement without compensating Tate George. and Ray Ellis, played football for Ohio State University.
What is the NCAA position? The NCAA website, said it “opposes student- athlete exploitation. In many cases, the exploitation is subtle and indirect so that a student-athlete may well have no knowledge or awareness that his or her reputation, image or name is being used for these commercial purposes. Combating this type of exploitation remains a challenge.”
What is the NCAA position? The NCAA website, said it “opposes student- athlete exploitation. In many cases, the exploitation is subtle and indirect so that a student-athlete may well have no knowledge or awareness that his or her reputation, image or name is being used for these commercial purposes. Combating this type of exploitation remains a challenge.”
What is the caption of the case? Oscar P. Robertson, et al v. National Collegiate Athletic Association, et al, 3:11-cv-00388, U.S. District Court, Northern District of California.
Where can I find my information? Legal pub introduced this topic in March of 2010 in an update within the article on bullying. LINK. It was our position then, and still is, that exploitation of student athletes is wrong. However, in this modern time where athletes feel that they are entitled to special treatment, they make less then sympathetic victims. In the end, it must be decided if this was a wrongful taking of the former players property (their image) and if so, what was the value of that image. Unfortunately for the former players, even if they win on the first issue, one must question the value of an athlete's image given the Bret Farve and Tiger Woods of the sports world.
(Please note the image above is a hypothetical player and not any specific current or former athlete. Any similarity in appearance is purely coincidental.)
Update 2-3-11: EAS Sports, maker of sports video games, stock has shown significant appreciation in value. Obviously, the company is doing well and the threat of litigation with former athletes is not a major concern to stockholders. Athletes are often their own worst enemy because of a lack of judgement outside of the athletic arena. But at least they do not typically assassinate their character as much as the failed assassins outlined by the folks at ONLINE DEGREE.
Update 2-4-11: While the college athletes allege that using their image without compensation is "stealing," here is an article on some notorious college criminals. College Crooks.
Update 10-6-11: Bill Russell is also suing for compensation for use of his image. LINK.