Ms. Calabaza Discovers Curtis Wolfe's Attorney Referral Site

Ms. Calabaza discovered an interesting article about attorney selection and advertising. Attorney Curtis Wolfe wants to improve the way lawyers advertise on the Web. Wolfe claims that even though he practices law, he found it difficult to refer a friend to a divorce attorney. He theorizes that it is difficult for ordinary people to find lawyers. Wolfe claims that sites like Lawyers.com can be difficult to use. Limited research on the subject reveals that lawyers sometimes use search-engine optimization and marketing to improve their rank on Google.com. Wolfe apparently thinks there is a better way for the public to find a lawyer. As a result, he has apparently created a site:"WhoCanISue.com." The site is free for users but apparently not for lawyers whose names appear. Legal Pub suspects that the lawyer who pays the most to be shown for a particular specialty probably gets his name on the top of that list. (Curtis Wolfe is welcome to comment and explain how the system works.)

Experts like Ari L. Kaplan believe that if Wolfe can prove the value in his site, lawyers will gladly pay to be listed. LINK In general, Legal Pub, is not a big fan of lawyer advertising. In the ideal world, lawyers recommendations would be on the basis of client reviews or some sort of objective ranking system. But advertising is here to stay. For those using the link, good luck and let us know how well the referral worked out for you.

(Legal Pub neither endorses nor criticizes the service provided by Curtis Wolfe and welcomes comments from Judges, Attorneys and the public on this site.)